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Affiliate software is not just for management purposes. Why is keeping track important? After all, most advertising systems have their own sale conversion tracking, right? Yes, but you can learn other things by tracking your own campaign. Using affiliate software will allow you to compare your own campaigns. You will be able to see reports on your clicks, sales and conversions on whatever campaign you are running. Affiliate software will enable you to easily find out what campaign is paying and what one is not.